A trailer does its work in front of a reader who is deciding. List those places first, then cut the trailer to fit each.
Your own places
Your author website and the book page, where the trailer sits next to the buy link, and your newsletter, which reaches readers who already follow you.
Video platforms
YouTube takes the full 16:9 trailer. Reels, TikTok and Shorts take vertical cuts. A shorter square or portrait cut suits paid ads.
Events and partners
Launch events, fairs, school and library visits, and the pages of bookshops and publishers that agree to share it.
Next step
When you contact us, tell us where you plan to publish. We agree the formats and cuts in the proposal.
Order of launch
Publish the trailer on your book page first, so every other post has a place to point to. Then post the vertical cuts on the days you have planned the launch, and send the newsletter when the page is ready.
Make every share count
Give each post one action only: buy, sign up or read an extract. A viewer given three options usually picks none.
After the launch
Keep the trailer on the book page and in your author bio. It continues to work for readers who find you later.