They are not rivals. A trailer introduces the book, and an ad cut sends a viewer to buy it.
What a trailer is for
The trailer shows the world, the people and the stakes. It lives on your website, your book page and your channels, and keeps working after the launch.
What an ad is for
An ad is a short cut with one message and one action, shown to people who have not met the book. It is paid media, and it is judged on the clicks it brings.
Use both from one production
Because the ad cuts come from the same footage as the trailer, you plan them together instead of starting again.
We cut the formats your campaign needs (square, portrait, vertical) together with the trailer.
Next step
Tell us whether you plan ads when you contact us. We scope the cuts in the same proposal.
A simple way to choose
If you need readers to understand the book, start with the trailer. If readers already know the book and you need clicks, make an ad cut. If you have both goals, plan them together.
Formats
Trailers usually live in landscape. Ads run in square, portrait and vertical, and each platform has its own limits, which we check against your plan.
Common mistakes
Running the full trailer as an ad, or making an ad that never shows the book. Both waste the viewer's first seconds.